up&go drink

Life Health Foods has secured a host of listings for its Up&Go drinks, as its gluten-free Weetabix-style biscuit brand Nutribix has won nationwide listings with Tesco.

The gains, which include Up&Go becoming available from One Stop, CostCo and WH Smith, come as the business launched a #GetUpandGo drink push across radio and outdoor this week, on the back of “very high sales”.

Since launch in February 2015, Up&Go had achieved about 80% in incremental sales, said CEO James McMaster.

Nutribix was “flying off the shelves”, he added. He claimed the two-strong range was now the best-performing gluten-free cereal brand in Tesco (excluding own label).