The new look will see packs emblazoned with metallic red, blue and green to distinguish the three variants in the range.
The changes are intended to bring the brand up-to-date and mark a shift away from its simple design, said the company.
Trade communications manager, Jeremy Blackburn, said: “Berkeley packs have traditionally had a simple, no-nonsense design to appeal to the brand’s older target market, many of whom are women.
“While it’s important to maintain a classic, understated look, the brand image has now been modernised with a more contemporary design which we believe will appeal to new Superking smokers seeking a long-length product.”
The new-look packs will be available later this month.