Food from Britain (FFB), the market development consultancy for British food and drink companies, has identified opportunities for British brewers in the US.
A study for FFB found that although sales of British beer in the US were booming it still only accounted for a tiny percentage of consumption.
The US population consumes 2.8bn cases of beer a year and around 12% of this is imported. British beer, mostly ales, accounts for only 4%.
The report outlined key factors for the US market, including packaging, serving temperature and consumer perception. It detailed ideas for making a greater impact on the American market, such as launching more lager brands.