The new boss of US soup giant Campbell has warned drastic measures will be necessary to restore its fortunes. Campbell's share price has halved since 1998, while its share of the US wet soup market has declined steadily over the same period. Preoccupation with the bottom line had curbed crucial NPD said chief executive Douglas Conant. "A great food company will have 20% of volume invested in products less than two years old. I don't think we have half that. We're the largest soup maker in the world and we're in trouble." A recovery strategy focusing on North America began in April when the business was split into two units, one for soups and the other sauces and drinks. {{NEWS }}