Targeted primarily at pregnant women, each 100g serving contains the recommended daily allowance of Omega 3 DHA a nutrient said to boost brain development in unborn children.
It also boasts calcium, folic acid and iron among its extra ingredients, as well as reduced salt.
Del Monte is introducing a four-strong range of exotic canned fruits.
Targeting younger consumers, the mango, red papaya, melon and tropical fruit variants all come in syrup, with labels sporting bright graphics.
A recipe-based PR campaign is planned.
Special packs of all four variants in the Quaker Harvest Crunch breakfast cereal portfolio and the Oat Krunchies brand are to carry coupons giving 30p off packs of Tropicana Pure Premium juice.
The cross-category promotion will be backed by instore PoS material.