Campbell has added fruit juice to its V8 vegetable juice brand for the first time in a bid to appeal to families looking for an easy way to boost their five-a-day fruit and vegetable intake.
The company has created four juices - Tropical, Orange & Mango, Apple & Melon and Citrus - which all contain a 100% blend of eight fruit and vegetables. They are available in two formats, a one-litre Tetra Pak (rsp: £1.49) and a 354ml single-serve bottle (rsp: 89p). It has also relaunched its original V8 vegetable juice drink in the same packaging.
The relaunch follows the success of similar V8 fruit and vegetable drinks in the US, Australia and Canada. The UK drinks have been tailored to suit British palates, Campbell said.
The drinks are rolling out into Asda this month, and into the other multiples from next month.