Vanilla Bazaar has created out a highly concentrated vanilla ‘caviar’ for cooks and foodies.

The Madagascan Vanilla Caviar (rsp: £19.95) contains seeds scraped from around 35 to 40 vanilla pods and has no additives or preservatives. It is being pitched as a “high-quality natural paste” that is more convenient to use than traditional pods.

“The seeds carry most of the vanillin,” explained a company spokesman. “This makes the vanilla caviar far more potent than any vanilla product available in the market.”

Sourced direct from plantations in Madagasca, the caviar comes in 20g glass jars.