SCA Hygiene Products is adding a violet version to its Double Velvet and Quilted Velvet toilet tissue range. Available from October in four-roll packs, this is the first new colour in the UK tissue market for several years. Quilted Velvet is introducing a new quilted pattern with a clover leaf design. Brand manager Charlotta Larsson said it will have new transparent packaging so consumers can see the tissue before buying. Double Velvet will become 10% thicker from next month. A new advertising campaign for Double and Quilted Velvet goes on air from November 6, part of the £14m spend behind Velvet this year. {{P&P }}

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