Chilean winery Viña Ventisquero has repackaged its Clàsico range in a bid to make its portfolio more environmentally friendly.
The new packaging was sourced and developed in conjunction with UK waste management body Wrap. The bottles are 45g lighter than those previously used and the winery is using recyclable cardboard outer cases, which are printed using only black ink to save further resources.
The packaging revamp also included a new label for the range, which is cleaner and simpler, with only the logo, grape variety and name of the range.
"This is a great achievement by the team at Viña Ventisquero," said WRAP project manager Nicola Jenkin. "It is particularly significant since it is one of the first times an overseas producer has light weighted at source for the UK market despite the long distances involved."
Viña Ventisquero Clàsico is available in the UK on and off-trade, rsp £5.99.