Venus Wine and Spirits Merchants, the new Wine Rack fascia owner, is asking other stores still bearing the name to remove it.

It is contacting the 360 other former Wine Rack stores, some of which are still trading under the name. It had also bought six more stores and converted one of its own, increasing its Wine Rack estate to 20, said chairman Laki Christoforou.

The independent wholesaler and retailer bought 13 former Wine Rack stores and the rights to use the fascia from KPMG, the administrator of First Quench Retailing, in October.