Nichols is to overhaul the packaging of its flagship Vimto brand.
Chairman John Nichols made the announcement as he unveiled a 12.5% rise in UK sales for the first four months of the year.
"In 2011, we will again increase our total brand investment, including the complete update of Vimto brand packaging and a multimedia advertising campaign launching this month," he said.
Nichols said that sales were ahead of company forecasts in the Middle East and Africa as well as in the UK.
Chairman John Nichols made the announcement as he unveiled a 12.5% rise in UK sales for the first four months of the year.
"In 2011, we will again increase our total brand investment, including the complete update of Vimto brand packaging and a multimedia advertising campaign launching this month," he said.
Nichols said that sales were ahead of company forecasts in the Middle East and Africa as well as in the UK.
No comments yet