Vimto consumers are getting the chance to win £1m in a six-month text-to-win on-pack promotion.

A code on the labels of larger bottles of Original and No Added Sugar (NAS) cordial and carbonate could mean a £10 prize, as well as entry into a draw for a place at next spring's final in Sheffield and the top £1m prize.

A sampling squad will also be encouraging Sheffield shoppers to enter a draw to become a finalist.