Batchelors is aiming a kick at Pot Noodle with the launch of a SuperNoodles Vindaloo flavour in time for the cup final in May. Vindaloo has been associated with the game since joke pop band Fat Les recorded a Vindaloo' World Cup anthem in 1998. The three month limited edition variant, which lines up with teammates Curry,Tex-Mex and Balti, is aimed at 18 to 24 year old males. Batchelors is pitching the one year old brand's new signing as the snack to share with friends while watching football on TV. The brand will get support from a £2m campaign which kicks off at the beginning of June and consists of TV ads, plus ads in pubs, stores and PoS material. {{MARKETING - P&P }}