Celebrity-endorsed drink Vita Coco is being extended from cartons to bottles to boost its on-the-go ­credentials.

The new 500ml re-sealable sports cap bottle format is available now and arrives in pure and also two fruit flavours pineapple and acai & pomegranate (£2.49). It would appeal to consumers on the go, the company said.

High in potassium and fat-free, Vita Coco has been embraced by celebrities ­including Madonna and Demi Moore, and sales have rocketed 748% to £3.5m in the past year, ­driven by its launch into mainstream retail.