A new red and yellow "3 in 1" logo is gracing Müller Vitality functional yoghurts and drinks in a bid to educate confused consumers.

The logo is intended to push the three benefits of the products: prebiotic, probiotic and Omega-3 and will feature on Vitality six-packs being rolled out now to the trade. "It's a significant step towards breaking down barriers to buying functional foods," said marketing director Chris McDonough.