The rapidly increasing demand for new experiences in the premium packaged spirits market has led to the introduction of another variant in the VK Vodka Ice range. Producer GBL International has added a cranberry version. MD Steve Perez said: "We had not intended to launch a new flavour but our customers wanted a cranberry style so this is certain to be a winner. We have already had commitments from a number of on-trade chains to support its launch." He added: "The constant additions to the range have allowed us to maintain it as one of the fastest growing in the country and we intend to maintain this track record." Perez said VK sells three million bottles a week in the UK. {{DRINKS }}

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