The extensions of the vodka
brand, which were first revealed in The Grocer (January 31, p59), will be rolled out in two phases. Vladivar White Russian, a mix of Vladivar and coffee cream liquor, and Vladivar Black Russian, a mix of coffee liquor, cola and Vladivar, will be the first launches.
Vladivar Cosmopolitan and Vladivar Sea Breeze will follow.
Fiona Kennie, brand manager for Vladivar, said: “The RTD market may be in decline, but it is still a strong and valuable category.
By capitalising on the untapped ready-to-drink cocktail opportunity, the credibility of the Vladivar brand and product innovation, we believe the Vladivar cocktail range will add value to the mother brand.”