Whyte and Mackay has unveiled the packaging for its new range of Vladivar RTD cocktails which is being launched this month.
The extensions of the vodka
brand, which were first revealed in The Grocer (January 31, p59), will be rolled out in two phases. Vladivar White Russian, a mix of Vladivar and coffee cream liquor, and Vladivar Black Russian, a mix of coffee liquor, cola and Vladivar, will be the first launches.
Vladivar Cosmopolitan and Vladivar Sea Breeze will follow.
Fiona Kennie, brand manager for Vladivar, said: “The RTD market may be in decline, but it is still a strong and valuable category.
By capitalising on the untapped ready-to-drink cocktail opportunity, the credibility of the Vladivar brand and product innovation, we believe the Vladivar cocktail range will add value to the mother brand.”