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Sports and energy drinks outsold cola in impulse for the first time last year, helping the soft drinks market post its biggest annual growth in four years. S E drinks were the fastest growing fmcg segment in 2010, rocketing 16% in...
WKD owner Beverage Brands has appointed Mark Hopper as head of innovation and development.
Hopper joins from SHS Sales Marketing, where he was commercial controller for alcohol brands with responsibility across all trade channels....
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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