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Diageo is reportedly considering a billion-pound bid for Jose Cuervo. The drinks giant, whose stable of spirits includes Smirnoff vodka and Johnny Walker whisky, already holds the UK distribution rights to Jose Cuervo.
Upmarket US vodka brand Skyy is bolstering its presence in the UK off-trade with three fruit-infused premium vodkas. The new Skyy Infusions range arrives next month in Citrus, Passion Fruit and Raspberry (rsp £14.99). It was launched in the...
A mass pillow fight between political protestors and the police features in the first UK advertising for Absolut vodka since it was bought by Pernod Ricard last year.
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