The British eat 17 million turkeys per year

Of those, 10 million will be bought and eaten at Christmas

Free-range is still a very small proportion of the market

Bernard Matthews' Golden Norfolk Turkey currently enjoys 66% [IRI Data, 12 w/e 30 Dec 06] of the frozen traditional turkey category at Christmas

The UK frozen turkey market is currently worth £37.1m, and the fresh market is worth £31m

Sources: TNS, IRI, The British Poultry Council

* TNS World Panel 52 weeks ending 5 November 06