The German wine industry's initiative to boost its fortunes in the UK has begun to pay off. Earlier this year it launched a competition to find the best and most innovative wines which had the greatest potential in this country. Up for grabs was £65,000 to be spent on supporting the winning wines. The prize was shared by five companies and the result was revealed at the London International Wine Fair (The Grocer May 20, p64). One of them was Villa Wolf Pinot Gris produced by Ernst Loosen and distributed in this country by Walter Siegel. The wine, retailing at £5.99, was launched at the LIWTF, but most of the UK's allocation has been snapped up by Waitrose. Loosen's share of the prize money ­ £15,000 ­ has gone towards design and packaging costs and could be used to help fund a multibuy offer. {{DRINKS }}