Waitrose is extending its South African corporate responsibility programme, the Waitrose Foundation, to ­include avocados.
The initiative, launched last June with citrus farmers, is funded through the ­profit from the fruits.
It provides health education, new créches and classrooms, and IT and business skills training.
The project was not only a CSR initiative, said a spokeswoman, but also about maintaining supplies of produce in a volatile region.
At home, Waitrose has launched a & 'Meet your local farmer' initiative to reconnect customers with the origins of their food.