Waitrose is extending its South African corporate responsibility programme, the Waitrose Foundation, to include avocados.
The initiative, launched last June with citrus farmers, is funded through the profit from the fruits.
It provides health education, new créches and classrooms, and IT and business skills training.
The project was not only a CSR initiative, said a spokeswoman, but also about maintaining supplies of produce in a volatile region.
At home, Waitrose has launched a 'Meet your local farmer' initiative to reconnect customers with the origins of their food.