Sales of local beer have risen 100% in Waitrose year-on-year, while local cider sales have increased 150%, according to Waitrose beer and cider buyer Steve Wallace.
As a result, the supermarket will be increasing its range of local ales, lagers and cider from this week.
All 183 branches of Waitrose will now stock local beers supplied by 85 small breweries, and the supermarket will be adding 19 more local ciders to its shelves this month.
Beer expert Jonathan Goodall said the rise in popularity of local food and drink was reviving the UK brewing scene.
"People like regionality, diversity and authenticity in what they eat and drink, so it is no surprise that there is such a growing interest and demand for local produce," he said.
The announcement follows an agreement between Thresher and the Society of Independent Brewers, which brings local beers to all 1,800 branches of Thresher, as reported in The Grocer two weeks ago.