Waitrose is ploughing back 20% of the profits it makes from the sale of citrus fruits into South African farming communities.

The retailer said that up to £250,000 could be raised from the deal, and will be used to build schools, health clinics and educational projects in South African communities.

More than 80% of all citrus fruit sold in Waitrose this year will come from 18 farms in South Africa.

Waitrose has established a not-for-profit foundation which will distribute funds to the farms. Local growers and workers will also be able to submit proposals for new facilities.