"Unlike European pears which which ripen to become soft and buttery, Goldrush is crisp and crunchy and has a very high sugar reading," says marketing consultant Ally MacKay who has been responsible for introducing the fruit to the UK. It has already been greeted with acclaim by Australian retailers. "Goldrush has to be grown in a warm desert climate so it is not suitable for the major pear growing regions in the world," he adds. Mackay says that this season Waitrose will receive 130 bulk bins of fruit via its category manager Fruition. {{FRESH PRODUCE }}