Cussons is relaunching its Imperial Leather Foamburst range with new fragrances and revamped packaging. The new variants, available from June, are Invigorate, Vitality C, Perfect Balance and Pure Luxury. The original Delight has been renamed Moisture Delight. They are designed to satisfy consumers' five "showering needs": wake up, refreshment, family cleansing, pampering and moisturising. A £2.5m poster and press campaign will support the relaunch in July and August. Cussons aims to up Foamburst's brand share from 5.5% to 6% of the £150m shower market. {{P&P }}