Walkers is going after a greater share of the impulse market with the launch of Shots savoury snacks in tube packs.

The tiny ball-shaped snacks are designed to be positioned next to the till - territory usually reserved for confectionery.

Trade marketing manager Nicky Seal said Shots’ tube packs meant they could be eaten one-handed - a factor she said had particular appeal for the primary target audience of 10 to 20 year-old males.

Two variants - Nicely Spicely and Banging BBQ - will lead out the newcomers the week after next. Both retail at 27p for a single pack and £1.09 for a multipack containing three bags of Banging BBQ and two Nicely Spicely. TV advertising totalling £1.3m is due to hit the small screen next month, backed by “heavy” instore PoS.