Walkers has unveiled its first marketing plans for the Wotsits savoury snacks brand as it finally takes full control of its summer acquisition.

Activity will include updated packaging, as well as “extensive” in-store PoS material and a £2m TV advertising campaign.

The snacks giant also aims to highlight the ‘cheesiness’ of the brand’s original flavour by re-naming it Wotsits Really Cheesy.

See this week’s copy of The Grocer for more details.