The continued success of Walkers is due in some part to the wide variety of offers available, which include price promotions, extra-fill offers and buy-one-get-one-free promotions.
In conjunction with this, good use is also being made of gondola end displays.
Coca-Cola, Heinz and Müller all move up the chart, while Kellogg’s, Princes and Cadbury lose ground. Coca-Cola predominantly uses the multibuy promotion and buy-one-get-one-free offer with displays on gondola ends, side stacks, floor stacks and other off fixtures.
There are just two new entries in the brand chart - Fanta, the highest new entry, and Colgate, which just slips in at number 10.
Colgate has a plethora of buy-one-get-one-free offers while Fanta also uses the price promotion and multibuy offers.