Imperial Tobacco is launching a new addition to its Richmond range of cigarettes next week ­ King Size Menthol. Rsp: £3.55 for a pack of 20. Lever Fabergé has revealed that it is to put more than £5m behind next month's launch of Comfort Forme, its new fabric conditioner which is specifically designed to help clothes keep their shape. Onken Dairy is aiming to add a splash of colour to the chiller cabinet with a new design for its BioPot range of yogurts. Medicated confectionery brand Halls Soothers is going up in the world ­ with an ad adorning a 100ft hot air balloon which will tour outdoor events in the UK and Ireland this summer. It is part of a £5.5m marketing campaign for the brand this year. Cosmetics brand Mitchum claims to have come up with an alternative to wax-based stick deoderants which can stain clothing. Its new offering, Mitchum Cool Dry, contains contains water instead of the wax which is blamed for the staining. Pepsi has launched an interactive television advertising campaign as part of its high profile activity. Hitting screens from today, the two-week promotion runs across all Sky channels, allowing consumers with interactive televisions to help the Pepsi football squad pitch its skills against giant sumo wrestlers like those featured in its latest ad campaign. Smaller dogs are the target for Nestlé Purina's latest launch ­ Winalot Megabone, an alternative to real bone which has a chewy outer casing and soft meaty centre. {{P&P }}