Walkers is to tackle the health lobby head on next year with a series of initiatives aimed at dampening the argument over child obesity.

The snacking giant said it believed a lot of the criticism levelled at manufacturers in the debate so far had been unfair. And it vowed that it would introduce its own action plan to avoid being put "on the back foot" by lobbyists.

Although Walkers declined to elaborate on its plans at this stage, a number of options would be available including putting more nutrition information on pack.

A scheme encouraging youngsters to drag themselves away from the TV would be another clear opportunity.

See this week’s issue of The Grocer for more details.