Wall of icons

Whitbread has redesigned Stella Artois bulk beer packs. The 12 can units have been given a facelift to make a greater impact on shelf and to create a branded wall when stacked together. Sales and marketing director Stewart Gilliland said: "It is an easily assembled display unit for our customers that adds value to the brand and will involve consumers. "Stella is the beer category icon and the design will raise the profile of the brand and provide a signpost for shoppers on the fixture. "Display is key to beer retailing and it is more effective for beer than other grocery products." {{DRINKS }}