Unilever Ice Cream is targeting the impulse category with four single-serve ice cream cups in its Walls' brand.
The mini cups are being launched this month in vanilla, strawberry, mint and chocolate flavours. Each 120ml pot comes with its own spoon for on-the-go consumption.
Brand manager Sheila Hesketh said the products would grow the impulse ice cream market during winter.
The mini cups are being launched this month in vanilla, strawberry, mint and chocolate flavours. Each 120ml pot comes with its own spoon for on-the-go consumption.
Brand manager Sheila Hesketh said the products would grow the impulse ice cream market during winter.
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