Wall’s is to open three more ice cream parlours in the UK and is looking at introducing savoury flavours such as curry and cheese in a bid to drive sales.

It is also introducing a modified version of its trade mark ‘heart’ logo across its entire portfolio of brands, which include top sellers Magnum and Solero.

The Unilever subsidiary announced the plans as part of its “biggest ever investment into the ice cream category” to spend an additional 150m euros in marketing and developing its ice cream activities over the next three years.

More details can be found in this week’s issue of The Grocer.