Toy brand Britains is looking for a child who loves farming - or even just farm toys - to become the face of an upcoming product range.
The Tomy Europe brand has teamed up with the NFU to launch Britains Got Talent, a competition to find a five to nine-year-old to feature in its 2014 catalogue - and win a pack of Britains Farm Toys.
The push kicks off over the Easter weekend, with the NFU to distribute competition flyers at events throughout April.
It marks the beginning of year-round activity in which Britains will support the NFU’s Farming Delivers push and its Let’s Talk Farming roadshows, which visit schools, county shows and food fairs.
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