“There is still 20% of the UK market to go after in the south of England but we don't want to just deliver there, we want to make bread there,” Warburton said in an interview with The Times.
“We are planning to open in the south at some stage but we are a private business. It doesn't make any difference to me if we get to serve Southampton in 2006 or 2008. We want to please our customers but we don't want to do that at the expense of sacrificing our beliefs.”
He added: “The hardest part is finding an appropriate site. We need at least ten acres.”