Magners Irish Cider is launching a TV campaign to promote itself through the winter season as a year-round drink.
The cider, launched into the English off-trade in the autumn, has shown good sales growth in Scotland and the on-trade.
The new campaign, starting in December, features the cold stillness of a Magners orchard juxtaposed with the warm atmosphere of a pub where friends meet to enjoy the drink.
The ad will be supported by the brand’s Christmas Orchard poster campaign in London.
Maurice Breen, marketing director for Magners, said: “Our campaign presents Magners bottle and ice as the most refreshing drink you can enjoy all year round.”