German beer brand Warsteiner is launching a new on-pack promotion to celebrate its second year as sponsors of golf’s European Tour.
The giveaway, which will feature on bottles of Warsteiner Premium Verum, kicks off this month and will offer the chance to win a VIP trip to the BMW PGA Championship at Wentworth in May.
There will also be a weekly prize draw offering the chance to win standard tickets to the event and golf accessories. This will run for 16 weeks until late June.
Warsteiner said its golf sponsorship alongside greater distribution and stronger sales in the multiples last year had helped to grow sales of the brand by 49% in the UK.
“We are enjoying growing popularity among UK drinkers who are looking for quality beer and we believe that this new on-pack promotion will give retailers the opportunity to maximise profits and encourage repeat purchase from consumers,” said Gordon Dow, Warsteiner area manager for the UK & Ireland.