Morrisons is running a major campaign to promote Washington apples.
Consumers will have the chance to win a family holiday to Washington State in the US or one of 10 iPod Nanos and 50 Smoothie recipe booklets. The competition appears on packs of Washington reds.
It is designed to kick-start a programme to profile consumers who buy the apples. A website - www.ulyssesmarketing.com/washington has been set up in support.