Tesco has made food waste the focus of the latest ad in its ‘Food Love Stories’ campaign.
The ad stars students from Bo’ness Academy in Scotland - one of 5,000 UK charities that benefit from Tesco’s surplus food redistribution scheme.
The school receives surplus food each week from the Tesco Bo’ness store and turns it into snacks and cakes for its on-site community café.
The ad, which began this week with spots on Emmerdale, Gogglesprogs and The Voice Kids, features a recipe for ‘Bo’ness Academy Nothing Wasted Banana Bread’.
Alessandra Bellini, chief customer officer at Tesco, said: “Food Love Stories is all about how passion for good food can bring people together. So we’re delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.”
FareShare, which facilitates the redistribution scheme by connecting Tesco to charities via its FoodCloud app, also welcomed the campaign. “It’s fantastic that Tesco’s new Food Love Stories advert will go out on primetime national TV and help raise the profile of surplus food,” said chief executive Lindsay Boswell.
“There’s no reason at all for good quality, in-date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”
Meanwhile, Tesco is also supporting students from King’s College London in their effort to reduce food waste by turning “ugly” fruit & veg into crisps.
It is giving its backing to student-run organisation Enactus, whose Branched Crisps are made from ‘ugly’, ‘wonky’ or ‘unwanted’ fruit & veg taken from New Covent Garden Market in London.
The product is being sold at local events with profits invested back into the project.
Tesco’s snack buying team, manufacturing and food waste departments have been giving advice and guidance and the project has won the Tesco ITC award to secure further funding.
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