Heinz is swelling the ranks of its Weight Watchers frozen range with seven new dishes.
TV advertising and tailored consumer activity back the new arrivals, which include BBQ Chicken & Tomato and Basil & Garlic pizzas (rsp: £1.49), Toffee Apple Crumbles (£1.29) and Chocolate Eclairs (£1.99).
Chicken Biryani, Five Cheese Ravioli in Sundried Tomato Sauce, and Hoki in White Wine and Lemon Sauce with Herb Coated Potatoes (£1.99-£2.49) join the ready meals range.