Watson was previously operations director for fruit product supplier Orchard House Foods. Before that, Watson worked at Natures Way Foods as production director, and as business unit manager at Sun Valley Foods.
Watson will work across all of Daniels Chilled Foods’ brands, which include the products from New Covent Garden Food Company. He will also take responsibility for its fresh fruit factory in Leeds and fruit juice factory in Headcorn, Kent.
Rob Burnett, chief executive officer of Daniels Chilled Foods, said: “Jim will continue to ensure that as the business grows, the quality of the products and efficiency of production is maximised at all times.”