Waitrose has introduced an online service to help customers choose the best style of wine to suit their meal.

The Wine Advisor asks people to enter details of the type of meal and occasion they are cooking for, then offers suggestions of accompanying wine styles and grape varieties.

The service forms part of Waitrose’s drive to increase people’s knowledge of wine. It can be assessed via the store’s new dedicated wine website at www.waitrose.com/wineguide.

The site also includes information on wine production, characteristics of grape varieties, introductions to the five masters of wine employed by Waitrose, a link to Waitrose Wine Direct and articles form Waitrose Food Illustrated.