Sustainability has never been higher on the priority list for UK food and drink.
Already fast climbing up the agenda, the last year has catapulted concerns around the ethics and environmental impact of food supply chains to the top of British shopping lists.
But in an era of fake news and alternative facts, it can be a major challenge to convince these concerned shoppers that brands and retailers are just as committed to making a change.
So, how can companies cut through the scepticism to convince consumers they’re the real deal on sustainability? How can they ensure authenticity shines through their messaging on everything from carbon to social justice and food surplus?
Drawing on exclusive new research by YouGov, this webinar from The Grocer Vision will explore all that and more, bringing together experts across both fmcg and retail to examine the different tribes of consumers that companies need to convince, how best to reach them, and how to avoid allegations of greenwashing.
We will be joined by Amelia Brophy, head of account management in the UK at YouGov; Kelly Farrell, sustainability and community manager for Northern Europe at Mondelez; and Andrew Thornton, founder of Thornton’s Budgens and sustainably-focused consultancy Heart in Business.
Taking place on 1 July at 11:00am, this is your chance to quiz some of the industry’s leading experts on how to hone your messaging on sustainability and bring customers with you on the road to going green.