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Dawn Meats has launched a new beef-sourcing protocol that will boost the Irish supply by 300,000 cows. Under its new Save Our Sucklers Club, the company is encouraging farmers to breed one calf from their heifers prior to slaughter.
Irish food chiefs want to adopt a Beef from the British Isles label to help them sell more meat to UK supermarkets. The initiative has been proposed by Irish food body Bord Bia to resolve the issue of how to sell beef from cattle that has...
A campaign to boost exports of Northern Irish red meat to European markets has been launched. The two-year initiative aims to raise sales of beef and lamb in France, Italy, the Netherlands, Spain and Scandinavia. Dedicated marketing...
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