In preparation for the launch of Weight Watchers Savoury Biscuits later this month, Walkers Shortbread has appointed David
Guest to a new role of marketing and commercial manager.
Guest will be responsible for Weight Watchers’ cookie and biscuit business, ensuring profitability and continued sales growth within the range by managing new product development and marketing.
He joins Walkers after spending 27 years as a buyer for Sainsbury, which included five years managing Sainsbury’s biscuit, cereal and cake sector.