Wells & Young’s will continue to brew and package Red Stripe in Britian following Diageo’s takeover last year of sales, marketing and distribution rights to the lager.
The brewer’s Bedford operation will continue to make and package the lager a separate production agreement.
“Staying with Wells and Young’s for brewing and packaging of Red Stripe will provide us with great continuity of supply in the UK of the current Red Stripe SKUs,” said a spokeswoman for Diageo, which acquired the rights last August.
Wells & Young’s MD Nigel McNally added: “We’ve brewed and marketed the beer in Britain for many years and in that time have grown Red Stripe to become one of the most popular premium lagers in the UK.
McNally said the repatriation of Red Stripe sales, marketing and distribution would allow his company to focus on its ale portfolio.
Redundancies likely at Wells & Young’s after loss of brands (9 October 2010)
Molson Coors to take over Corona’s UK distribution (6 October 2010)