Western Wines is building on its leading role in South African wine sales in the UK by creating a new partnership and planning ambitious growth for its lead brand Kumala. The latest ACNielsen figures (Jan/Feb 2001 bi-month) for Kumala indicate it is the number seven branded wine in the UK off-trade. Last year it sold 570,000 cases. This year WW is planning for 100% growth and has set a 1.1 million case target. A spokeswoman said: "Last year we had listings but not more than one line on the shelves. This year we are expanding the offer." It recently introduced two Kumala bag-in-boxes in Sainsbury ­ a Chardonnay at £14.99 and a Shiraz/ Cabernet at £16.99. In May two more will go on general release, a Chenin/ Chardonnay and a Cinsaut/ Pinotage.The company also plans to expand the Kumala Reserve range and already has a Shiraz under review. The breadth of Western Wines offer will be increased by the addition of the the Douglas Green Bellingham wines. This company is the largest independent distributor and producer in SA and will handle Kumala's sales there. It is handing over to WW the UK agencies for a range which includes Bellingham (single and dual varietals), Bellingham Spitz, Douglas Green Signature and Douglas Green (varietals). {{DRINKS }}

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