The maker of Florette bagged salads has shrugged off a cold, damp year to post record UK sales.
Lichfield-based Soleco said four-week sales were up 40% and year-on-year sales up 11%, dwarfing growth in the market as a whole, which is up just 1.5% to £450m year-on-year. "After the wettest summer on record, Florette is still delivering double-digit growth," said MD Mark Newton. "Our autumn results show UK consumers' continuing readiness to extend the salad season."
Newton said distribution wins at Asda and Tesco were one reason for the gains. He also cited strong sales growth in Florette's top-selling crispy salad, up 20% to £23.9m year-on-year.
The brand's new spinach-based salad is performing more strongly than expected as well. The mix of spinach, red and green Batavia and baby red chard was launched in the spring and is on course to be valued at more than £1.5m.